Top list of online marketing steps for your hotel website

We recently came across the following top list of steps you should be taking to improve your hotel website’s online marketing strategy:

  1. Send emails to targeted opt-in subscribers/guests to increase sales and repeat visits.
  2. List your site in search engine friendly web directories to increase the amount of links pointing to your site.
  3. Add a blog to your website, and take advantage of the SEO and other marketing benefits that blog marketing has to offer.
  4. Write content articles about your accommodations, area, and local businesses.  Also virally promote in article directories.
  5. Social advertising on Twitter?  Every hotel needs social advertising as part of their online strategy.
  6. Is your site listed where the guests and customers are, in online directory sites or shopping sites for your local area.  What about other content driven web sites with content geared toward travel in your region?
  7. Sending targeted redirected expired domain web traffic direct to your site.

If you can check off each item on this list, traffic to your hotel website will certainly grow.