Hotels ask us all the time how to grow their business more rapidly. As an actual case study, we were asked this exact question by a hostel in Indonesia this month, “We need your advice on how to increase increase reservation growth more rapidly this year.”
We thought, why not share the answer more widely, so all our hotel and lodging partners can benefit from the same great advice. Well, here is the exact advice we provided:
Yes, we have suggestions for you.
Get more online web links directly to your hotel website. Please log in to your profile at our website, then proceed to the OPPORTUNITIES page to learn more.
Your hotel currently appears on 20 individual websites in our IWB network. Your profile content is currently translated to 3 languages, which means your hostel profile appears on 60 individual pages on these websites. You can increase this to 15 translations, which means your hotel can appear on 20 x 15 actual webpages. That’s 300 webpages in total, which is significant.
Social Media Marketing by IWB – You have a Facebook page with about 3.8K followers and an Instagram account with about 2.3K, good job. But we can boost your social media exposure even more. With our optional Social Media Marketing service, we will handle all your weekly social media posting on 3 social media channels, mainly Facebook, Twitter, and Instagram, which are the main ones for the travel market. And, we’ll rapidly grow your follower base much faster. Please let us know if you are interested. Our posting method is highly targeted, and designed to maximize your business’ social media presence. We can multiply your followers by many times in just a short period of time, and grow it from there.
Professional Video Production. Video is a crucial aspect in today’s online marketing for hotels and accommodations. We can produce a custom video for your property. We will then promote your video on all our social media channels. Your video will be featured on your profile page on all 20 IWB sites that you appear on. As mentioned above, your hostel profile information can appear in up to 15 languages, which means your video can appear on 20 x 15 actual webpages. That’s 300 webpages in total, which is significant. You also receive a copy of your video for your own private and commercial use. You get to choose the theme of your video.
Please let us know if you are interested in these services, which will greatly enhance your marketing efforts, and grow your reservations rapidly.
Of course, this is a just a single case study. At Instant World Booking, we provide consulting and advice to hotel accommodations, hostels, and lodging of all sizes. We also provide custom solutions for growing accommodation businesses. Please contact us to find out how we can be of further assistance to your business.
Working with different online sales and distribution channels (OTAs) is a good option to create new sales opportunities in different markets at the same time, and increase the visibility of hotels online. Every time a hotel signs up for a new OTA they can experience difficulty managing calendar inventory, rates, promotions and reservations from different extranets. Using multiple booking agencies also means the possibility for overbookings.
#IWBMob now enables you to engage your customers on Facebook, directly from your IWB profile page.
A few weeks ago, we announced the introduction of IWB’s new mobile website, called IWBmob. The next phase of this re-branding is now underway. It is a mobile-first design. As an Instant World Bookinghotel/hostel/B&B partner, your profile page, and the entire booking process, has already been redesigned. The impact so far has been remarkable. For users of our new booking engine, the experience surpasses almost any modern booking site available today.
In our last announcement, we promised to introduce some innovative methods of integrating your experience with Facebook and IWB. These are brand new innovations that have not yet been used by other booking services. Now, you and your customers can start a Facebook conversation, directly from your profile page on IWB. This is an innovative method of integrating social media with your booking media. Just post the URL of your IWB profile on your Facebook page, inviting your customers to comment and join the conversation. Then, go to the IWB profile, and begin the conversation by directly posting your Facebook comments there. For more specific instructions, continue reading below.
Why is this important?
Worldwide, there are over 2.01 billion monthly active Facebook users as of 2017. If you think Facebook has peaked, consider that this number has grown 17% since last year. With 2.01 billion, Facebook has more monthly active users than WhatsApp, Twitter, and Instagram combined (Source: CNBC). For hotels, hostels, and accommodation, Facebook is very important. It’s so important that Facebook has introduced an API called Dynamic Ads for Travel, specifically for hotels. So, this means that Facebook is a very important audience for you, one that you can’t ignore. You should consider how to increase your involvement in this platform.
This is where Instant World Booking enters. We give you a creative and effective way to increase your engagement on Facebook. There’s no cost. See the instructions below. If you are interested in other ways of advertising on Facebook, or just need help setting up or maintaining an active social media presence, we are now offering these services to our partners. Just contact us for help.
Instructions: How to interact with Facebook on your IWB profile page
Copy the URL of your profile page (assuming you’re a hotel/hostel member of IWB).
Post the URL on your Facebook page. Add a comment like, ‘Dear customers, friends, and fans, we’re partnering with Instant World Booking to start a conversation on Facebook. Please go to this page, and post your best photos of our hotel, share your experiences, and enjoy some dialogue. Let us know what you think.’
Go directly to the IWB profile page. Post the same comment there, perhaps with a new photo that you want to share.
Then, sit back and watch the comments come. When you engage properly with your audience, a lively conversation, with photos, is one of the best ways to increase your popularity on Facebook.
There’s a bonus. Any comments that are shared this way have the possibility of appearing automatically on your Facebook page, your IWB profile page, and IWB’s Facebook page. So, your exposure is tripled.
Don’t forget your Book Now button on Facebook
The most valuable feature you can use on your Facebook page is a Book Now button. This is a feature of Facebook that enables your social media followers to book instantly with you. If you know how this works, just add the URL included in our instructions above (#1) as the target of your button. If you have a custom booking engine with IWB, use that URL. If you need help with this important Facebook feature, we can guide you, or install it for you. Please look for our future emails and blogs, since we will be sharing more ways and instructions to get the most out of your social media Blog – Hotel and Hostel Marketing Experts
#IWBMob ahora le permite involucrar a sus clientes en Facebook, directamente desde su página de perfil de IWB.
Hace unas semanas, anunciamos la introducción del nuevo sitio web móvil de IWB, llamado IWBmob. La próxima fase de esta re-marca está en marcha. Es un diseño móvil primero. Su página de perfil, y todo el proceso de reserva, ya ha sido rediseñado. El impacto hasta ahora ha sido notable. Para los usuarios de nuestro nuevo motor de reservas, la experiencia supera prácticamente cualquier sitio de reservas moderno disponible hoy.
En nuestro último anuncio, prometimos introducir algunos métodos innovadores de integración de su experiencia con Facebook y IWB. Se trata de innovaciones nuevas que aún no han sido utilizadas por otros servicios de reserva. Ahora, usted y sus clientes pueden iniciar una conversación en Facebook directamente desde su página de perfil en IWB. Se trata de un método innovador de integración de medios sociales con sus medios de reserva. Simplemente publique la URL de su perfil de IWB en su página de Facebook, invitando a sus clientes a comentar y unirse a la conversación. A continuación, vaya al perfil de IWB y comience la conversación publicando directamente sus comentarios de Facebook allí. Para obtener instrucciones más específicas, continúe leyendo a continuación.
¿Porque es esto importante?
En todo el mundo, hay más de 2.01 mil millones de usuarios activos de Facebook a partir de 2017. Si usted piensa que Facebook ha alcanzado su punto máximo, considere que este número ha crecido un 17% desde el año pasado. Con 2.01 mil millones, Facebook tiene más usuarios activos mensuales que WhatsApp, Twitter y Instagram combinados (Fuente: CNBC). Para hoteles, albergues y alojamientos, Facebook es muy importante. Es tan importante que Facebook haya introducido una API llamada Dynamic Ads for Travel, específicamente para hoteles. Por lo tanto, esto significa que Facebook es una audiencia muy importante para usted, una que usted no puede ignorar. Usted debe considerar cómo aumentar su participación en esta plataforma.
Aquí es donde entra Instant World Booking. Le ofrecemos una manera creativa y efectiva de aumentar su participación en Facebook. No hay costo. Vea las instrucciones a continuación. Si está interesado en otras formas de publicidad en Facebook, o simplemente necesita ayuda para configurar o mantener una presencia activa de medios sociales, ahora estamos ofreciendo estos servicios a nuestros socios. Sólo póngase en contacto con nosotros para obtener ayuda.
Instrucciones: Cómo interactuar con Facebook en su página de perfil de IWB
Copie la URL de su página de perfil.
Publique la URL en su página de Facebook. Agregue un comentario como, “Queridos clientes, amigos y fans, nos estamos asociando con Instant World Booking para iniciar una conversación en Facebook. Por favor, vaya a esta página, y publique sus mejores fotos de nuestro hotel, comparta sus experiencias y disfrute de algún diálogo. Háganos saber lo que piensas.’
Vaya directamente a la página de perfil de IWB. Publicar el mismo comentario allí, tal vez con una nueva foto que desea compartir.
Luego, siéntese y observe los comentarios. Cuando te involucras correctamente con tu público, una conversación animada, con fotos, es una de las mejores maneras de aumentar tu popularidad en Facebook.
Hay un bono. Los comentarios que se comparten de esta manera tienen la posibilidad de aparecer automáticamente en su página de Facebook, su página de perfil de IWB y la página de Facebook de IWB. Por lo tanto, su exposición se triplica.
No se olvide de su botón “Reservar ahora” en Facebook
La característica más valiosa que puedes usar en tu página de Facebook es el botón Reservar ahora. Esta es una característica de Facebook que permite a tus seguidores de redes sociales reservar al instante contigo. Si sabe cómo funciona esto, simplemente añada la URL incluida en nuestras instrucciones anteriores (# 1) como el objetivo de su botón. Si tiene un motor de reservas personalizado con IWB, utilice esa URL. Si necesita ayuda con esta importante función de Facebook, le podemos guiar o instalarla para usted. Por favor, busque nuestros futuros correos electrónicos y blogs, ya que estaremos compartiendo más formas e instrucciones para sacar el máximo provecho de sus redes sociales Blog – Especialistas en Hostelería y Hostelería
Since summer will be here in just a few days and travel is going to be at its summertime peak before we know it, here’s an very impt article we came across in regards to making sure your Passport is up to date. Your passport might not be valid enough for certain countries. Please read the below Article for some very important information.
Cruising the high seas has long been regarded by travelers as a romantic throwback to a bygone era of travel, where you wake up to the salt air, open ocean, and all you have to do each morning is get up, then step ashore and go exploring.
In searching for that “just right” first cruise, you’ve followed all the rules — researched cruise lines, examined possible itineraries You’ve booked your ship, selected a stateroom and picked an itinerary.
So what’s next?
You’d be surprised at how many factors — perhaps less earth-shattering but important nevertheless — remain to be considered, such as packing, getting to the ship and life onboard.
If you haven’t booked the cruise line’s flight-inclusive air/sea package, you’ll need to book your own air transportation to the port unless you intend to drive. When flying in, plan to arrive as early in the morning as possible on embarkation day. The day before is even better. The reason: You need to factor in possible flight delays and other transportation glitches that could keep you from getting to the pier on time. The same advice goes for the flight home — book flights in the afternoon, just in case your ship is delayed clearing customs and you debark late.
The following first-time cruise tips and cruise 101 will help you find the answers to any remaining questions you might have, so that you can get off to a stress-free and fun-filled start to your first ever vacation at sea. There are a few ways to make your seagoing escape even more affordable. Below are five tips for cutting costs, from looking for short-notice savings to finding freebies like complimentary dinners in a specialty restaurant or shipboard credits — the equivalent of cash that you can spend on board.
Want to gain a huge advantage in channel management? Learn how IWB makes MyAllocator better.
IWB has partnered with MyAllocator for years, offering one of the best solutions for channel management and property management. Because of our unique partnership, there are benefits only available to properties that become users of MyAllocator from the IWB interface. In fact, these benefits are unique to IWB users.
Will you have access to the full MyAllocator interface? Yes. And best of all, there’s no additional cost. You just add IWB as your property management system in the MyAllocator system.
Major Benefits of using MyAllocator with IWB:
Sign up for MyAllocator from the IWB interface, and get a free trial.
IWB will automatically create and configure your rooms on MyAllocator.
Use the IWB Calendar for free. Many users agree that our Calendar interface is the most intuitive and advanced for managing your availability. It’s free, and similar features are available only at a cost from other providers.
Instant World Booking is the only service connected to MyAllocator which offers both a booking site (distribution) and a property management system.
IWB gives you access to the full MyAllocator interface. It’s all available on the IWB interface, and there’s no need to log into 2 systems simultaneously.
All your reservations from all channels will appear on one integrated booking list. This is the same efficient reservation tool you’re already accustomed to on the IWB interface.
IWB uses an advanced queueing method to send updates to your channels via MyAllocator. IWB is the only provider that works this way. So why is this critically important? If you use MyAllocator alone (without IWB), updates are sent immediately and only once to your channels. But, what happens if the update fails, or a particular channel can’t accept updates at that time? You may not know that it failed. This happens frequently, and is an unpleasant reality with channel management systems. You waste a lot of time returning to your computer to repeat the procedure manually, only to watch it fail again? IWB eliminates this problem for you. If a channel rejects an update, IWB will resend the update until it is accepted.
No more confusing error codes. IWB analyzes channel errors from MyAllocator. We notify you when a channel failure requires your attention. If you use MyAllocator alone (without IWB) you may receive error codes when you try to update a channel. You have to research the error yourself, or contact support. IWB eliminates the guesswork. We communicate the exactly problem to you, and which rooms are effected.
Click to synchronize any room type. If you have a problem with external channels or an individual room, IWB allows you to resynchronize one or all rooms with one click. MyAllocator does not offer this functionality. In fact, a bigger problem is that full refresh on MyAllocator may fail occasionally with some channels. Our method will automatically reconnect in the background until all channels have accepted the update.
You get perfect integration between your website’s Booking Engine and all your channels. Use IWB’s Booking Engine on your website, and never worry about synchronizing your calendar with external booking sites. Our Booking Engine is an advanced solution that provides a superior customer experience.
If you’re looking for a more advanced property management solution, you can try IWBFrontDesk 2, So, you have 2 options for a property management system, and it’s perfectly integrated with MyAllocator and IWB.
To get started, please log into your profile at the IWB interface. Proceed to the page entitled Channel Manager. If you are not already a member, sign up here: Add Property
If you are already a member of MyAllocator, please go to the MyAllocator interface. On the menu, select Property Management System Connections. Follow the instructions to select IWB.
What is “Disownership” anyway? It’s a is a national trend in America right now. People recognize they are obtaining more value by owning less. We are now beginning to lease, rent, or borrow the things we used to own just a few years ago.
How does disownership affect the lodging industry? It gives people the opportunity to stay in other people’s homes or apartments, rather than impersonal and expensive hotels. Instant World Booking has enabled people to list and rent their homes or apartments for short term stays for the last 10 years, even before Airbnb, and at a lower cost than many current web booking sites.
List your apartment on Instant World Booking here:
Read more about Disownership here:http://venturebeat.com/2013/04/03/disownership-is-the-new-normal-the-rise-of-the-shared-economy-infographic/
LinkedIn is excellent for professionals to promote their businesses. But what about hotels, hostels, and bed & breakfasts? Many don’t know is how effective it can be for both marketing and SEO.
The key to LinkedIn successful marketing is to set up a complete user profile. There are many sections within LinkedIn that enable you to enter targeted keywords and promote yourself as not only an accommodation manager, but also as an expert in the tourism field.
Concentrate on these main areas:
Name and Headline – Show your full name. You may be able to establish yourself as an expert in the accommodation industry. So, use your full name to increase searchability. Headlines should include your name and accommodation name.
Summary – Summarize your experience and specialties. Include specialties of your property. Market your accommodation along with your personal expertise. Including targeted keywords in the Specialties section increases the searchability of your profile.
Experience – Import your resume if possible to fill out this many of the sections within your profile. This not only makes completing your profile easier, but also enables you to review the final result for more accuracy. Make best use of any opportunities to include keywords or language promoting both you as an expert, and your accommodation’s best features and services.
Skills & Expertise – LinkedIn allows 50 separate skills and expertise phrases. Take advantage of this to enter keywords or phrases to enhance SEO.
Groups – Join LinkedIn’s groups, which allows you to interact with others in your tourism and accommodation profession. But, also take advantage of the opportunity to create your own group. This will enhance your own credibility, and the notability of your hotel, hostel, or bed & breakfast. Groups are one of the main items that come up when people search the site.
Definitely maximize the visibility of your web presence by including your Website link and your connections. Instead of just showing the link to your website, LinkedIn allows you to place keywords as anchor text to your site. So, don’t show just http:///www.myhotel.com, show your anchor text as “My Hotel”.
Connections won’t help directly with SEO, but they are absolutely important in helping you with ill definitely help you with online marketing. People sometimes forget that LinkedIn is not just a business site, but is still one of the most visible social media sites. Get your profile to work for you by connecting with others in tourism and travel. Form alliances with complementary businesses, like transportation companies that can provide benefits to your customers. Grow your connections by including people from past jobs and work experiences.
Follow these examples, and you can very quickly establish yourself as a tourism industry expert on LinkedIn. This will also be a very effective tool for both SEO and your overall marketing effort.
For more information on how Instant World Booking can help you maximize the productivity of your online marketing effort, send an email to info @ instantworldbooking.com. Feel free to send your comments.
According to a study by STAY WYSE, the association for youth travelaccommodation, Youth Travel is trending upward. Globally it was found that the revenue per available bed (RevPAB) was almost €24 in 2011, a growth of almost 5% compared with 2010.
The survey of nearly 2,200 YTA establishments worldwide has become particularly important, because it is the only global indicator of the state of the YTA sector, and because it seeks to provide concrete business metrics that allow operators to benchmark their own performance against global and regional standards.
Good simple advice for living … Not necessarily travel related.
By placing a familiar object in an unfamiliar context, you can intentionally trigger the recall of a memory when that out-of-place object is seen again.
Use a beanbag when you think of something you have to do in the future, and then throw the beanbag across the room where you will stumble across it later. When you see the beanbag out of place, you will remember the thing that you have to do. Another example of the technique is thinking of something you have to do the next day while laying in bed about to fall asleep. You could throw a pen across the room, and when you saw the pen in the morning out of place it would remind you of that task when you woke up next morning.