Increase your Engagement with Customers on Facebook, with Instant World Booking

#IWBMob now enables you to engage your customers on Facebook, directly from your IWB profile page.

A few weeks ago, we announced the introduction of IWB’s new mobile website, called IWBmob. The next phase of this re-branding is now underway. It is a mobile-first design. As an Instant World Booking hotel/hostel/B&B partner, your profile page, and the entire booking process, has already been redesigned. The impact so far has been remarkable. For users of our new booking engine, the experience surpasses almost any modern booking site available today.

In our last announcement, we promised to introduce some innovative methods of integrating your experience with Facebook and IWB.  These are brand new innovations that have not yet been used by other booking services. Now, you and your customers can start a Facebook conversation, directly from your profile page on IWB. This is an innovative method of integrating social media with your booking media.  Just post the URL of your IWB profile on your Facebook page, inviting your customers to comment and join the conversation. Then, go to the IWB profile, and begin the conversation by directly posting your Facebook comments there. For more specific instructions, continue reading below.

Why is this important?

Worldwide, there are over 2.01 billion monthly active Facebook users as of 2017. If you think Facebook has peaked, consider that this number has grown 17% since last year. With 2.01 billion, Facebook has more monthly active users than WhatsApp, Twitter, and Instagram combined (Source: CNBC). For hotels, hostels, and accommodation, Facebook is very important. It’s so important that Facebook has introduced an API called Dynamic Ads for Travel, specifically for hotels. So, this means that Facebook is a very important audience for you, one that you can’t ignore. You should consider how to increase your involvement in this platform.

This is where Instant World Booking enters. We give you a creative and effective way to increase your engagement on Facebook. There’s no cost. See the instructions below. If you are interested in other ways of advertising on Facebook, or just need help setting up or maintaining an active social media presence, we are now offering these services to our partners. Just contact us for help.

Instructions: How to interact with Facebook on your IWB profile page

  1. Copy the URL of your profile page (assuming you’re a hotel/hostel member of IWB).
  2. Post the URL on your Facebook page. Add a comment like, ‘Dear customers, friends, and fans, we’re partnering with Instant World Booking to start a conversation on Facebook. Please go to this page, and post your best photos of our hotel, share your experiences, and enjoy some dialogue. Let us know what you think.’
  3. Go directly to the IWB profile page. Post the same comment there, perhaps with a new photo that you want to share.

Then, sit back and watch the comments come. When you engage properly with your audience, a lively conversation, with photos, is one of the best ways to increase your popularity on Facebook.

The Bonus

There’s a bonus. Any comments that are shared this way have the possibility of appearing automatically on your Facebook page, your IWB profile page, and IWB’s Facebook page. So, your exposure is tripled.

Don’t forget your Book Now button on Facebook

The most valuable feature you can use on your Facebook page is a Book Now button. This is a feature of Facebook that enables your social media followers to book instantly with you. If you know how this works, just add the URL included in our instructions above (#1) as the target of your button. If you have a custom booking engine with IWB, use that URL. If you need help with this important Facebook feature, we can guide you, or install it for you. Please look for our future emails and blogs, since we will be sharing more ways and instructions to get the most out of your social media
Blog – Hotel and Hostel Marketing Experts

Espanol

#IWBMob ahora le permite involucrar a sus clientes en Facebook, directamente desde su página de perfil de IWB.

Hace unas semanas, anunciamos la introducción del nuevo sitio web móvil de IWB, llamado IWBmob. La próxima fase de esta re-marca está en marcha. Es un diseño móvil primero. Su página de perfil, y todo el proceso de reserva, ya ha sido rediseñado. El impacto hasta ahora ha sido notable. Para los usuarios de nuestro nuevo motor de reservas, la experiencia supera prácticamente cualquier sitio de reservas moderno disponible hoy.

En nuestro último anuncio, prometimos introducir algunos métodos innovadores de integración de su experiencia con Facebook y IWB. Se trata de innovaciones nuevas que aún no han sido utilizadas por otros servicios de reserva. Ahora, usted y sus clientes pueden iniciar una conversación en Facebook directamente desde su página de perfil en IWB. Se trata de un método innovador de integración de medios sociales con sus medios de reserva. Simplemente publique la URL de su perfil de IWB en su página de Facebook, invitando a sus clientes a comentar y unirse a la conversación. A continuación, vaya al perfil de IWB y comience la conversación publicando directamente sus comentarios de Facebook allí. Para obtener instrucciones más específicas, continúe leyendo a continuación.

¿Porque es esto importante?

En todo el mundo, hay más de 2.01 mil millones de usuarios activos de Facebook a partir de 2017. Si usted piensa que Facebook ha alcanzado su punto máximo, considere que este número ha crecido un 17% desde el año pasado. Con 2.01 mil millones, Facebook tiene más usuarios activos mensuales que WhatsApp, Twitter y Instagram combinados (Fuente: CNBC). Para hoteles, albergues y alojamientos, Facebook es muy importante. Es tan importante que Facebook haya introducido una API llamada Dynamic Ads for Travel, específicamente para hoteles. Por lo tanto, esto significa que Facebook es una audiencia muy importante para usted, una que usted no puede ignorar. Usted debe considerar cómo aumentar su participación en esta plataforma.

Aquí es donde entra Instant World Booking. Le ofrecemos una manera creativa y efectiva de aumentar su participación en Facebook. No hay costo. Vea las instrucciones a continuación. Si está interesado en otras formas de publicidad en Facebook, o simplemente necesita ayuda para configurar o mantener una presencia activa de medios sociales, ahora estamos ofreciendo estos servicios a nuestros socios. Sólo póngase en contacto con nosotros para obtener ayuda.

Instrucciones: Cómo interactuar con Facebook en su página de perfil de IWB

  1. Copie la URL de su página de perfil.
  2. Publique la URL en su página de Facebook. Agregue un comentario como, “Queridos clientes, amigos y fans, nos estamos asociando con Instant World Booking para iniciar una conversación en Facebook. Por favor, vaya a esta página, y publique sus mejores fotos de nuestro hotel, comparta sus experiencias y disfrute de algún diálogo. Háganos saber lo que piensas.’
  3. Vaya directamente a la página de perfil de IWB. Publicar el mismo comentario allí, tal vez con una nueva foto que desea compartir.

Luego, siéntese y observe los comentarios. Cuando te involucras correctamente con tu público, una conversación animada, con fotos, es una de las mejores maneras de aumentar tu popularidad en Facebook.

El bono

Hay un bono. Los comentarios que se comparten de esta manera tienen la posibilidad de aparecer automáticamente en su página de Facebook, su página de perfil de IWB y la página de Facebook de IWB. Por lo tanto, su exposición se triplica.

No se olvide de su botón “Reservar ahora” en Facebook

La característica más valiosa que puedes usar en tu página de Facebook es el botón Reservar ahora. Esta es una característica de Facebook que permite a tus seguidores de redes sociales reservar al instante contigo. Si sabe cómo funciona esto, simplemente añada la URL incluida en nuestras instrucciones anteriores (# 1) como el objetivo de su botón. Si tiene un motor de reservas personalizado con IWB, utilice esa URL. Si necesita ayuda con esta importante función de Facebook, le podemos guiar o instalarla para usted. Por favor, busque nuestros futuros correos electrónicos y blogs, ya que estaremos compartiendo más formas e instrucciones para sacar el máximo provecho de sus redes sociales
Blog – Especialistas en Hostelería y Hostelería


Visit San Francisco In August

You think of California in the summer months, you automatically think of hot summer days. But you will be very surprised to know that in San Francisco, it can be a bit chilly, especially in August. So if you need a break from the heat, head to San Francisco! Its well known for a number unique characteristics like its chilly summer fog, steep rolling hills and eclectic mix of Victorian and modern architecture. And of course the famous Landmark, The Golden Gate Bridge. This article is the place to find out where to go and what to see and do in San Francisco during the “chilly” Summer month of August!

http://www.sftravel.com/article/things-do-san-francisco-august?

http://instantworldbooking.com/california.php

 

 

 

 


Introducing IWBmob – a New Mobile Booking Concept

Our new mobile website design is here.

We recently announced the introduction of IWB’S new mobile website, dubbed IWBmob. The first phase of this re-branding has just been released. It is a mobile-first design. This means that your profile page, and the entire booking process, has been redesigned. And it’s nothing short of revolutionary. Our new design features leading edge mobile aesthetics, and an ultra-responsive, streamlined user experience. For users of our new booking engine, the experience will surpass almost any modern booking site available today.

What does mobile-first mean?

Mobile-first means that our site will respond flexibly to all types of computers and devices, with an emphasis on mobile users. After all, more than 25% of worldwide travel bookings are made on mobile devices. And, mobile bookings are increasing at a rate of 20% or more each year in some countries. But, this also means that our website, and your property information, will be equally beautiful and functional on all computers. In the coming weeks, additional phases of our IWBmob re-branding will be visible across our entire website.

One thing to consider when selecting your primary booking engine is this. Have you gone through the booking process on multiple different mobile devices such as an iPhone, an Android phone, and a tablet?  Are the email confirmations that your guests receive equally mobile-friendly? Instant World Booking has this all covered for you.

We invite you to check out your new profile pages (including up to 15 translated pages for each property that we’ve always offered). We think you’ll agree that it works better on mobile devices, and is more straightforward and easy for users, than most other booking sites.

Here are some of best profiles we’ve seen. We recommend you check them out for ideas. Remember, add your best photos!

Hotel Convento Santa Catalina, Guatemala
Wander Inn Bunbury, Australia
Amigos Hostel Cozumel, Mexico
Bondalem Beach Club, Indonesia
New Ostel Florence, Italy
Nanu Guesthouse, South Korea

As an added bonus, we will soon introduce some innovative methods of integrating your IWB experience with Facebook and other social media. These are brand new innovations that are currently not used by any other booking service. Look for future announcements to learn how to take advantage of these innovations.

Sign up at www.instantworldbooking.com

Espanol

Nuestro nuevo diseño de sitio web para móviles está aquí.

Recientemente anunciamos la introducción del nuevo sitio web móvil de IWB, llamado IWBmob. La primera fase de este re-branding acaba de ser lanzado. Es un diseño móvil primero. Esto significa que se ha rediseñado su página de perfil y todo el proceso de reserva. Y no es nada menos que revolucionario. Nuestro nuevo diseño cuenta con una estética móvil de vanguardia y una experiencia de usuario optimizada y flexible. Para los usuarios de nuestro nuevo motor de reservas, la experiencia superará prácticamente cualquier sitio de reservas moderno disponible hoy.

¿Qué significa móvil primero?

Mobile-first significa que nuestro sitio responderá con flexibilidad a todo tipo de computadoras y dispositivos, con énfasis en los usuarios móviles. Después de todo, más del 25% de las reservas de viajes en todo el mundo se realizan en dispositivos móviles. Y, en algunos países, las reservas móviles aumentan a un ritmo del 20% o más cada año. Pero, esto también significa que nuestro sitio web, y su información de propiedad, será igualmente hermosa y funcional en todas las computadoras. En las próximas semanas, las fases adicionales de nuestra nueva marca IWBmob serán visibles en todo nuestro sitio web.

Una cosa a considerar al seleccionar su motor de reserva principal es esta. ¿Ha realizado el proceso de reserva en varios dispositivos móviles diferentes, como un iPhone, un teléfono Android y una tableta? ¿Son las confirmaciones por correo electrónico de que sus invitados reciben igualdad de movilidad? Instant World Booking tiene todo esto cubierto para usted.

Te invitamos a consultar tus nuevas páginas de perfil (incluyendo hasta 15 páginas traducidas para cada propiedad que siempre hemos ofrecido). Creemos que estarás de acuerdo en que funciona mejor en dispositivos móviles y es más sencillo y fácil para los usuarios que la mayoría de los otros sitios de reservas.

Para la comparación, aquí están algunos de los mejores perfiles que hemos visto. Le recomendamos que los revise para obtener ideas. Recuerde, agregue sus mejores fotos!

Hotel Convento Santa Catalina, Guatemala
Wander Inn Bunbury, Australia
Amigos Hostel Cozumel, Mexico
Bondalem Beach Club, Indonesia
New Ostel Florence, Italy
Nanu Guesthouse, South Korea

Como una ventaja añadida, pronto introduciremos algunos métodos innovadores de integrar tu experiencia de IWB con Facebook y otras redes sociales. Se trata de innovaciones completamente nuevas que actualmente no son utilizadas por ningún otro servicio de reservas. Busque anuncios futuros para aprender a aprovechar estas innovaciones.

Regístrese en www.instantworldbooking.com


Get IWBFrontDesk for Free, while Everyone Else Pays

IWBFrontDesk 2.0 for Free

It’s nice getting things for free, especially when everyone else is paying.  Now you can try our advanced property management system for 30 days at no cost.  You get all the features.  This is not a limited version.

Want to save money?
After your 30 day trial is over, you’ll really like our prices.  That’s because IWBFrontDesk is 40% – 85% cheaper than many comparable property management systems.  But don’t worry.  There’s no contracts or commitments, you can purchase just one month at a time, so there’s no reason not to try it today.

Technology should make your life easier and cheaper.  Now, that’s something to be happy about.  IWBFrontDesk is a property management system (PMS) that offers all the tools you need to manage your front desk. It’s the perfect solution for hotels, hostels, and bed & breakfasts of all sizes.

Get IWBFrontDesk Free?

Learn More?

Would you like to automatically update all your booking sites every time you receive a reservation? Do you want to update sites like Booking.com, Expedia, Hostelworld, and hundreds more from one single calendar?

Now you can. IWB Channel Manager offers this valuable capability. Don’t underestimate the power and value of this feature until you’ve tried it.

Here’s how it works:
You manage your calendar of availability from our simple interface. All your booking sites are updated automatically whenever you change your prices or availability. Over 150 booking sites are available, including the most popular ones worldwide (e.g., Booking.com, Expedia, Orbitz, HostelWorld, Travelocity, etc.). Have no more worries about maintaining multiple calendars.

Unlike many other services, there’s another incredible benefit. Imagine this. Whenever you receive a booking on any channel or website, your availability is immediately updated on all connected sites. All your calendars will even be updated when you receive a reservation on your own website (with IWB Booking engine). This feature can save hours of work every week.

Get started today with Channel Manager at prices as low as $14 per month. Get 4 months free when you sign up for a year. Purchase just one month at a time to get started, so there’s nothing to lose by trying it.

Get IWB Channel Manager Now?            Questions?

For the perfect complement to IWB Channel Manager, try our IWB Booking Engine for your own website  (Hint: ask about our free demos):

IWB Booking Engine


Booking Engines for Facebook Pages

Get a Booking Engine for your Facebook page.  See an example on Siam Guest House’s page: https://www.facebook.com/pages/The-Siam-Guest-House/90290289483

We encourage you to try our new IWB Booking Engine plugin code.  This new plugin allows you to insert a Booking Engine Search Bar on your webpage.  Instructions for this plugin are not currently found on our website.  This new method utilizes the same AJAX scripting methods used by Google and Facebook for their analytics and social plugins.  The advantage is that your booking engine code is integrated directly within your webpage (i.e., browser problems associated with frames or other incompatible code are eliminated).  So, you have total control over the content on your webpage, and the user experience is greatly enhanced.  This new plugin also features improved personalization options, allowing you to switch variables to modify the color and orientation of your Booking Engine Search Bar.

We encourage you to try our new Booking Engine Search Bar.  Simply drop it into your webpage.  It’s easy to modify the variables to achieve a different look and feel for your website.


Disownership the New Normal for Accommodation?

What is “Disownership” anyway?  It’s a is a national trend in America right now.  People recognize they are obtaining more value by owning less.  We are now beginning to lease, rent, or borrow the things we used to own just a few years ago.

How does disownership affect the lodging industry?   It gives people the opportunity to stay in other people’s homes or apartments, rather than impersonal and expensive hotels.  Instant World Booking has enabled people to list and rent their homes or apartments for short term stays for the last 10 years, even before Airbnb, and at a lower cost than many current web booking sites.

List your apartment on Instant World Booking here:
http://www.instantworldbooking.com/listings/add_property.php

Read more about Disownership here:http://venturebeat.com/2013/04/03/disownership-is-the-new-normal-the-rise-of-the-shared-economy-infographic/


More Reasons to Use IWB for your Website Booking Engine

There are many reasons to choose IWB for your Booking Engine. We offer more deposit options than other services. We can collect any deposit level you want from your guest, up to 100% up front. In addition, we can set it up to collect no deposit, but still provide you with the credit card billing details for confirmation. If you’re going to maintain availability on Instant World Booking, it makes sense to consolidate your services. The other services are alright, but have definite limitations. Here are some examples. With some booking engines, it takes up to 5 steps for the guest to complete a booking. This is too long, and some users will be put off by it. Our Booking Engine will provide a much cleaner user experience, and get the guest’s booking confirmed quicker. Second, other systems may not be multi-lingual or multi-currency. Ours is. This is a big drawback if you’re presumably accepting bookings worldwide on your website (which is a must these days). If you were to use our Booking Engine, you’ll certainly get more international bookings, the one’s your current Booking Engine is probably losing.


IWBFrontDesk – New Property Management System

Instant World Booking recently announced the soon-to-be-released IWBFrontDesk, a brand new full-featured property management system (PMS or Front Desk System).  Subscribers to Instant World Booking’s services, and our insider’s distribution list, have been the first to learn of this new product, which promises substantial savings for hotel owners, hostel managers and innkeepers alike.  Our core principles and technology platform have always led to a single philosophy: properties should not overpay for services that are designed to make our lives easier and more efficient. 

IWBFrontDesk certainly achieves these goals, with significant savings compared to comparable products including Rezovation GT Online, Webervations, HostelPower, SuperInn, Resnexus, and dozens more.

IWBFrontDesk offers all the features you would expect from a property management system (PMS), and much more.  Some of the features you can expect from this new product include:

  • Availability Calendar Management
  • Guest Management
  • Reservation Management
  • Accounting and Reporting
  • Billing Statements
  • Fully online solution (no backups or software updates needed)
  • Attractive, Uncluttered, and Effortless Interface
  • Full Customer Support

With this level of capability, Instant World Booking’s PMS makes it easier and cheaper to run your property and front desk.  It’s also nice to know that IWBFrontDesk has no setup fees, and hassle-free startup.

 If that’s not enough to convince you to at least try IWBFrontDesk, consider having these additional integrated services at your fingertips.  Each of these services are offered in conjunction with the IWBFrontDesk PMS or separately as standalone products of Instant World Booking.  You can choose which services you want.

 1.    Booking Engine for your website

  • Instant World Booking’s leading Booking Engine for your website integrates perfectly with IWBFrontDesk.  Our booking engine includes more flexible pricing and payment options for your guests than any other provider.  You tell us how you want guests to pay.  Collect a deposit or not.  Offer special discounts or not.  Choose instant booking or request-method reservations.  You tell us how you want it to work, and we’ll provide it for cheaper than any other provider … we guarantee it.

2.    Credit Card Collections

  • We can handle deposit collection and customer payments for you.  No merchant accounts or bank applications are required.

3.    Online Requests or Instant Booking

  • While instant booking is always preferred for online reservations, we understand that not every accommodation is prepared to accept instant confirmations.  This is why we offer an optional request-method version for your website’s booking engine.

4.    Channel Management

  • Do you want to be able to manage your calendar only once, and then feed it to multiple other sources?  Now you can.  Use either the IWBFrontDesk PMS to manage your calendar (or the Instant World Booking calendar interface).  Then feed your calendar to multiple 3rd party booking services, channel managers, etc.  Our automatic calendar feeds are fully XML compliant, and we can integrate with virtually any 3rd party channel distribution system.

5.    GDS/IDS Feeds

  • Multiply your online exposure by feeding your availability to your choice of more than 100 GDS channels and booking sites (e.g., Expedia.com, Booking.com, Hotels.com, etc.).  If you currently use a similar service elsewhere, or are considering taking online reservations from GDS sites, know that we offer pricing up to 60% cheaper than most other providers.  Please let us know if we can help you save money on your GDS marketing.

6.    Chain and Association Management

  • Instant World Booking features special services and discounts to help lodging chains and associations manage their properties and online marketing.  Any of the services described above can be customized specifically for your chain or association, all at substantial discounts.

If you have special needs or requirements, Instant World Booking specializes in developing custom solutions for your accommodation business or association.  So please enquire with your own specific requirements.  And remember, Don’t Overpay!  As you can see from the sample discounts shown above, Instant World Booking always offers substantial savings over competing providers for the customized services you need to run your business.

Contact us today, or get on our distribution list to learn more about IWBFrontDesk.


More Free Stuff from Instant World Booking

Of all the marketing services you can subscribe to, IWB offer more free stuff than anyone else:

  1. Only Instant World Booking gives you up to 15 or more unique search engine-optimized pages just for your property, each page translated to a different language.  You probably don’t even have this on your own website, let alone other online booking services.  And again, it’s free.
  2. As a tip, we can activate your property for “request-only” bookings.  This is an easy method to maintain free advertising on our network, and not have any work to do maintaining a calendar.  Of course, instant booking is always the preferred method over request method.  Here’s why: http://www.instantworldbooking.com/blog_iw/2010/07/instant-booking-hotels-hostels/
  3. Save time and work by feeding your availability directly into our system from your current front desk software.  It’s also free.  We have an XML API that allows any 3rd party PMS, channel manager, or front desk system to feed your availability to us.  Just contact them and tell them you want them to integrate with us.  Send them this URL: http://www.instantworldbooking.com/blog_iw/category/xml-feeds/
  4. Free Pay-Per-Click (PPC) advertising.  Instant World Booking has proven to be very successful in gaining top search engine rankings for its listed lodging partners.  When you maintain an availability calendar with us, we use PPC advertising to market your property on Google and other sites.  A PPC campaign can cost you hundreds of dollars per month, if executed on your own.  However, we advertise our partners in PPC campaigns for free.
  5. Cheapest Booking Engine for your website – guaranteed!  An online booking engine for your website is a critical part of your marketing strategy, especially now with 45% of all travel in the world booked on the internet.  If you haven’t already tried our online booking engine for your website, perhaps now is the time to consider that Instant World Booking offers the lowest cost options available from any provider.  We can save you money because we offer more options, at a cheaper cost than HostelWorld … cheaper than HostelBookers … cheaper than BedandBreakfast.com … cheaper than Hotels.com, Webervations, Rezovation, HostelsClub, Venere … etc.  In short, here’s our guaranty.  If you are using a competing provider for your website’s booking engine, we guarantee a lower cost for the same service.  Please don’t overpay!
  6. How about Free No-Show and Cancellation Protection.  Not offered by other services, this protection comes free with your booking engine.
  7. Optional Credit Card Collection services.  If you don’t currently accept credit cards online, we can provide that service also, with no merchant account, location, or credit restrictions for you.  How about this.  Charge guest credit cards for no-shows and cancellations, regardless of where or how they booked.  Charge guests for virtually any cost associated with their stay with you, regardless of where or how they booked.
  8.  Also free:
  • Unlimited photos
  • Custom, searchable maps for your property on our network
  • Get back-links to your webpage directly from our 100+ websites.
  • Post your videos on our site