Luke M. Davis on October 30th, 2008

At Instant World Booking, our goal is to enhance the business and profitability of our hotel and hostel lodging partners. There’s no question a hotel’s website is at the core of any marketing strategy in tourism. As a small hotel or hostel owner, SEO, or search engine optimization, is the most important element in building [...]

Continue reading about Hotel Website SEO (Search Engine Optimization) For Beginners

Luke M. Davis on October 14th, 2008

Scams abound on the internet, and scammers usually send email to small hotels, bed and breakfasts, and other small businesses The scammer’s goal is to get the hotel owner to send money to the scammer. Scammers will make a reservation, and request to overpay it with either a credit card or forged check. They’ll claim [...]

Continue reading about How to Avoid Email Internet Scams Targeting Small Businesses

Luke M. Davis on September 1st, 2008

This is the first in a series of articles which will enable you to answer the most fundamental of questions: How much is your hotel or bed and breakfast worth? Protecting the value of your small hotel or bed and breakfast is a primary goal of your business. But, whether you’re new to the lodging [...]

Continue reading about How Much is Your Hotel or Bed & Breakfast Worth? Part 1

Should you affiliate? The short answer is yes. But, let’s start by explaining what affiliating means. As a small hotel, hostel, or bed and breakfast owner, you should not fear affiliation. No, it does not mean that you are becoming business partners with someone, or selling shares in your lodging business. Affiliation in internet-parlance simply [...]

Continue reading about Should you Affiliate? – How Affiliate Programs Can Increase Profitability of your Hotel Website

As we begin this new blog, we’ve committed to bringing you the best advice on how to market your hotel, hostel, or B&B online. We thought it would be appropriate to start with a very basic tool that everyone knows about, almost everyone uses, but only some use properly. Introducing … EMAIL for your lodging [...]

Continue reading about Email Do’s and Dont’s for Your Business – How Email Can Grow or Kill Your Online Marketing