Posted on

Increase your Engagement with Customers on Facebook, with Instant World Booking

#IWBMob now enables you to engage your customers on Facebook, directly from your IWB profile page.

A few weeks ago, we announced the introduction of IWB’s new mobile website, called IWBmob. The next phase of this re-branding is now underway. It is a mobile-first design. As an Instant World Booking hotel/hostel/B&B partner, your profile page, and the entire booking process, has already been redesigned. The impact so far has been remarkable. For users of our new booking engine, the experience surpasses almost any modern booking site available today.

In our last announcement, we promised to introduce some innovative methods of integrating your experience with Facebook and IWB.  These are brand new innovations that have not yet been used by other booking services. Now, you and your customers can start a Facebook conversation, directly from your profile page on IWB. This is an innovative method of integrating social media with your booking media.  Just post the URL of your IWB profile on your Facebook page, inviting your customers to comment and join the conversation. Then, go to the IWB profile, and begin the conversation by directly posting your Facebook comments there. For more specific instructions, continue reading below.

Why is this important?

Worldwide, there are over 2.01 billion monthly active Facebook users as of 2017. If you think Facebook has peaked, consider that this number has grown 17% since last year. With 2.01 billion, Facebook has more monthly active users than WhatsApp, Twitter, and Instagram combined (Source: CNBC). For hotels, hostels, and accommodation, Facebook is very important. It’s so important that Facebook has introduced an API called Dynamic Ads for Travel, specifically for hotels. So, this means that Facebook is a very important audience for you, one that you can’t ignore. You should consider how to increase your involvement in this platform.

This is where Instant World Booking enters. We give you a creative and effective way to increase your engagement on Facebook. There’s no cost. See the instructions below. If you are interested in other ways of advertising on Facebook, or just need help setting up or maintaining an active social media presence, we are now offering these services to our partners. Just contact us for help.

Instructions: How to interact with Facebook on your IWB profile page

  1. Copy the URL of your profile page (assuming you’re a hotel/hostel member of IWB).
  2. Post the URL on your Facebook page. Add a comment like, ‘Dear customers, friends, and fans, we’re partnering with Instant World Booking to start a conversation on Facebook. Please go to this page, and post your best photos of our hotel, share your experiences, and enjoy some dialogue. Let us know what you think.’
  3. Go directly to the IWB profile page. Post the same comment there, perhaps with a new photo that you want to share.

Then, sit back and watch the comments come. When you engage properly with your audience, a lively conversation, with photos, is one of the best ways to increase your popularity on Facebook.

The Bonus

There’s a bonus. Any comments that are shared this way have the possibility of appearing automatically on your Facebook page, your IWB profile page, and IWB’s Facebook page. So, your exposure is tripled.

Don’t forget your Book Now button on Facebook

The most valuable feature you can use on your Facebook page is a Book Now button. This is a feature of Facebook that enables your social media followers to book instantly with you. If you know how this works, just add the URL included in our instructions above (#1) as the target of your button. If you have a custom booking engine with IWB, use that URL. If you need help with this important Facebook feature, we can guide you, or install it for you. Please look for our future emails and blogs, since we will be sharing more ways and instructions to get the most out of your social media
Blog – Hotel and Hostel Marketing Experts

Espanol

#IWBMob ahora le permite involucrar a sus clientes en Facebook, directamente desde su página de perfil de IWB.

Hace unas semanas, anunciamos la introducción del nuevo sitio web móvil de IWB, llamado IWBmob. La próxima fase de esta re-marca está en marcha. Es un diseño móvil primero. Su página de perfil, y todo el proceso de reserva, ya ha sido rediseñado. El impacto hasta ahora ha sido notable. Para los usuarios de nuestro nuevo motor de reservas, la experiencia supera prácticamente cualquier sitio de reservas moderno disponible hoy.

En nuestro último anuncio, prometimos introducir algunos métodos innovadores de integración de su experiencia con Facebook y IWB. Se trata de innovaciones nuevas que aún no han sido utilizadas por otros servicios de reserva. Ahora, usted y sus clientes pueden iniciar una conversación en Facebook directamente desde su página de perfil en IWB. Se trata de un método innovador de integración de medios sociales con sus medios de reserva. Simplemente publique la URL de su perfil de IWB en su página de Facebook, invitando a sus clientes a comentar y unirse a la conversación. A continuación, vaya al perfil de IWB y comience la conversación publicando directamente sus comentarios de Facebook allí. Para obtener instrucciones más específicas, continúe leyendo a continuación.

¿Porque es esto importante?

En todo el mundo, hay más de 2.01 mil millones de usuarios activos de Facebook a partir de 2017. Si usted piensa que Facebook ha alcanzado su punto máximo, considere que este número ha crecido un 17% desde el año pasado. Con 2.01 mil millones, Facebook tiene más usuarios activos mensuales que WhatsApp, Twitter y Instagram combinados (Fuente: CNBC). Para hoteles, albergues y alojamientos, Facebook es muy importante. Es tan importante que Facebook haya introducido una API llamada Dynamic Ads for Travel, específicamente para hoteles. Por lo tanto, esto significa que Facebook es una audiencia muy importante para usted, una que usted no puede ignorar. Usted debe considerar cómo aumentar su participación en esta plataforma.

Aquí es donde entra Instant World Booking. Le ofrecemos una manera creativa y efectiva de aumentar su participación en Facebook. No hay costo. Vea las instrucciones a continuación. Si está interesado en otras formas de publicidad en Facebook, o simplemente necesita ayuda para configurar o mantener una presencia activa de medios sociales, ahora estamos ofreciendo estos servicios a nuestros socios. Sólo póngase en contacto con nosotros para obtener ayuda.

Instrucciones: Cómo interactuar con Facebook en su página de perfil de IWB

  1. Copie la URL de su página de perfil.
  2. Publique la URL en su página de Facebook. Agregue un comentario como, “Queridos clientes, amigos y fans, nos estamos asociando con Instant World Booking para iniciar una conversación en Facebook. Por favor, vaya a esta página, y publique sus mejores fotos de nuestro hotel, comparta sus experiencias y disfrute de algún diálogo. Háganos saber lo que piensas.’
  3. Vaya directamente a la página de perfil de IWB. Publicar el mismo comentario allí, tal vez con una nueva foto que desea compartir.

Luego, siéntese y observe los comentarios. Cuando te involucras correctamente con tu público, una conversación animada, con fotos, es una de las mejores maneras de aumentar tu popularidad en Facebook.

El bono

Hay un bono. Los comentarios que se comparten de esta manera tienen la posibilidad de aparecer automáticamente en su página de Facebook, su página de perfil de IWB y la página de Facebook de IWB. Por lo tanto, su exposición se triplica.

No se olvide de su botón “Reservar ahora” en Facebook

La característica más valiosa que puedes usar en tu página de Facebook es el botón Reservar ahora. Esta es una característica de Facebook que permite a tus seguidores de redes sociales reservar al instante contigo. Si sabe cómo funciona esto, simplemente añada la URL incluida en nuestras instrucciones anteriores (# 1) como el objetivo de su botón. Si tiene un motor de reservas personalizado con IWB, utilice esa URL. Si necesita ayuda con esta importante función de Facebook, le podemos guiar o instalarla para usted. Por favor, busque nuestros futuros correos electrónicos y blogs, ya que estaremos compartiendo más formas e instrucciones para sacar el máximo provecho de sus redes sociales
Blog – Especialistas en Hostelería y Hostelería


Link to this post!
Posted on

More Free Stuff from Instant World Booking

Of all the marketing services you can subscribe to, IWB offer more free stuff than anyone else:

  1. Only Instant World Booking gives you up to 15 or more unique search engine-optimized pages just for your property, each page translated to a different language.  You probably don’t even have this on your own website, let alone other online booking services.  And again, it’s free.
  2. As a tip, we can activate your property for “request-only” bookings.  This is an easy method to maintain free advertising on our network, and not have any work to do maintaining a calendar.  Of course, instant booking is always the preferred method over request method.  Here’s why: http://www.instantworldbooking.com/blog_iw/2010/07/instant-booking-hotels-hostels/
  3. Save time and work by feeding your availability directly into our system from your current front desk software.  It’s also free.  We have an XML API that allows any 3rd party PMS, channel manager, or front desk system to feed your availability to us.  Just contact them and tell them you want them to integrate with us.  Send them this URL: http://www.instantworldbooking.com/blog_iw/category/xml-feeds/
  4. Free Pay-Per-Click (PPC) advertising.  Instant World Booking has proven to be very successful in gaining top search engine rankings for its listed lodging partners.  When you maintain an availability calendar with us, we use PPC advertising to market your property on Google and other sites.  A PPC campaign can cost you hundreds of dollars per month, if executed on your own.  However, we advertise our partners in PPC campaigns for free.
  5. Cheapest Booking Engine for your website – guaranteed!  An online booking engine for your website is a critical part of your marketing strategy, especially now with 45% of all travel in the world booked on the internet.  If you haven’t already tried our online booking engine for your website, perhaps now is the time to consider that Instant World Booking offers the lowest cost options available from any provider.  We can save you money because we offer more options, at a cheaper cost than HostelWorld … cheaper than HostelBookers … cheaper than BedandBreakfast.com … cheaper than Hotels.com, Webervations, Rezovation, HostelsClub, Venere … etc.  In short, here’s our guaranty.  If you are using a competing provider for your website’s booking engine, we guarantee a lower cost for the same service.  Please don’t overpay!
  6. How about Free No-Show and Cancellation Protection.  Not offered by other services, this protection comes free with your booking engine.
  7. Optional Credit Card Collection services.  If you don’t currently accept credit cards online, we can provide that service also, with no merchant account, location, or credit restrictions for you.  How about this.  Charge guest credit cards for no-shows and cancellations, regardless of where or how they booked.  Charge guests for virtually any cost associated with their stay with you, regardless of where or how they booked.
  8.  Also free:
  • Unlimited photos
  • Custom, searchable maps for your property on our network
  • Get back-links to your webpage directly from our 100+ websites.
  • Post your videos on our site

Link to this post!
Posted on

Lowest Price Guarantee – New from IWB

Instant World Booking is your cheapest option for online reservations at hotels, hostels, and bed & breakfasts around the world. 

Our new Lowest Price Refund Guarantee is our promise that you won’t find cheaper accommodation elsewhere.  We’re cheaper than Hostelworld, Hostelbookers, Hostelsclub, BedandBreakfast.com, and the rest.

While our friends at other booking services are comparing and trying to out price each other with advertising campaigns, you can book with confidence at Instant World Booking.  That’s because we’re offering a guarantee you’ll receive the lowest available price.  So, don’t look any further.  Reserve with confidence knowing that, if you find a lower price, we’ll refund you double the difference.  It’s that simple.

How can we offer this incredible guarantee?  Because, Instant World Booking is one of the most economical online reservation providers, serving over 10,000 unique and specialty properties worldwide.   And because we provide superior service and technology, we don’t gouge our accommodation partners with exorbitant commissions.  So, we can pass on the savings to our travelers.

About our Lowest Price Refund Guarantee

We are absolutely committed to offering the lowest prices.  You can book with confidence, since we trust you won’t find any of our properties cheaper elsewhere on the internet.   If you do find a better deal for the same travel dates and with the same booking conditions, we’ll refund double the difference.  See more about the terms of our Lowest Price Refund Guarantee below.  We think you’ll agree that no better guarantee is offered anywhere.

Lowest Price Refund Guarantee – Terms

(1)  Contact us within 7 days of booking your accommodation through Instant World Booking, or one of our 100+ travel websites.  Your booking must be completed on one of Instant World Booking’s websites, not a lodging’s website or other affiliate site.

(2)  Tell us the details of the lower rate you were offered.  The lower price must be available to book during the 7 day period following your reservation, and we need to be able to verify the offer.

(3)  The guarantee will not apply to lower prices advertised within 7 days of arrival date.

(4)  The lower price must be available on a website other than instantworldbooking.com.

(5)  The “lower price” consists of the total cost of the reservation, including the daily rate, any included extras, and all booking fees and taxes.  The “lower price” must be found on a website for an equivalent room at the same lodging accommodation for the same period as your reservation, and with the same conditions.

(6)  Instant World Booking will make refunds only if your reservation through Instant World Booking completed and not cancelled or the subject of a no-show.   Refunds will only be given after the departure date, once the terms of your reservation have been fully completed.

(7)  If a refund is given, you are still bound by the terms and conditions of your existing reservation confirmed through Instant World Booking.

(8)  The lowest price guarantee does not apply to accommodation reserved in combination with a membership rate, frequent stay, reward type program, or special promotion offered by the accommodation provider.

(9)  The lower price must be a regularly advertised price for your reserved hotel, not a price received from an ‘opaque’ site or auction site, where the exact location or price is not known until after booking.

(10)  The maximum refund that will be provided by Instant World Booking is limited to the total confirmation payment made at the time of your reservation.

(11)  Instant World Booking reserves the right to withdraw this offer at any time without prior warning or notification.


Link to this post!