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Case Study: How Hotels can Grow Reservations

Hotels ask us all the time how to grow their business more rapidly. As an actual case study, we were asked this exact question by a hostel in Indonesia this month, “We need your advice on how to increase increase reservation growth more rapidly this year.”

We thought, why not share the answer more widely, so all our hotel and lodging partners can benefit from the same great advice. Well, here is the exact advice we provided:

Yes, we have suggestions for you.

  1. Get more online web links directly to your hotel website. Please log in to your profile at our website, then proceed to the OPPORTUNITIES page to learn more.
  2. Your hotel currently appears on 20 individual websites in our IWB network. Your profile content is currently translated to 3 languages, which means your hostel profile appears on 60 individual pages on these websites. You can increase this to 15 translations, which means your hotel can appear on 20 x 15 actual webpages. That’s 300 webpages in total, which is significant.
  3. Social Media Marketing by IWB – You have a Facebook page with about 3.8K followers and an Instagram account with about 2.3K, good job. But we can boost your social media exposure even more. With our optional Social Media Marketing service, we will handle all your weekly social media posting on 3 social media channels, mainly Facebook, Twitter, and Instagram, which are the main ones for the travel market. And, we’ll rapidly grow your follower base much faster. Please let us know if you are interested. Our posting method is highly targeted, and designed to maximize your business’ social media presence. We can multiply your followers by many times in just a short period of time, and grow it from there.
  4. Professional Video Production. Video is a crucial aspect in today’s online marketing for hotels and accommodations. We can produce a custom video for your property. We will then promote your video on all our social media channels. Your video will be featured on your profile page on all 20 IWB sites that you appear on. As mentioned above, your hostel profile information can appear in up to 15 languages, which means your video can appear on 20 x 15 actual webpages. That’s 300 webpages in total, which is significant. You also receive a copy of your video for your own private and commercial use. You get to choose the theme of your video.

To view some demos of custom videos we can produce for accommodations, please see this page:
http://www.instantworldbooking.com/video-marketing-for-hotels-hostels.php

Please let us know if you are interested in these services, which will greatly enhance your marketing efforts, and grow your reservations rapidly.

Of course, this is a just a single case study. At Instant World Booking, we provide consulting and advice to hotel accommodations, hostels, and lodging of all sizes. We also provide custom solutions for growing accommodation businesses. Please contact us to find out how we can be of further assistance to your business.


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Important CC Info For Your Business

Instant World Booking is a recognized leader in credit card collection for hotels, hostels, and lodging worldwide, and offers the widest range of collection options with an integrated booking engine for hotel websites.  Because of this experience we get a lot questions from hotel managers on how to deal with difficult and unpleasant problems with credit card collections.  Here’s one question we recently received from a lodging partner regarding a reservation they accepted directly:

I had a situation recently where a scammer paid me with a credit card and then the rightful owner of the credit card reclaimed the money. This left me with a big overdraft and i am still trying to clear it. Is there no insurance against this sort of thing? When i approached my bank (bbva in Spain.) they said there was nothing they could do as there was no signed credit card receipt from the person who made the reservation. This person is a recognized scammer and I had an e-mail from him confirming the reservation which I showed to the bank and they just ignored it.  Who is wrong?

Unfortunately, in this situation, the customer is right.  In fact, the customer is always right in these situations since credit card companies protect the cardholder first.  In a fraud situation, there is nothing you can do to recover the loss, and this can be considered a cost of doing business with credit cards.

If you want to avoid having to deal with this type of online fraud entirely, consider using Instant World Booking’s reservation booking engine on your website.  Instant World Booking offers the most flexible and comprehensive set collection options available among any online provider today.  Any deposit amount can be collected by credit card for your website reservations.  Additionally, you will not have to deal with any disputes since Instant World Booking handles everything.  An even greater benefit is the Full No-show and Cancellation Protection offered with every hotel website booking engine.

http://www.instantworldbooking.com/booking-engine.php

 

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Lowest Price Guarantee – New from IWB

Instant World Booking is your cheapest option for online reservations at hotels, hostels, and bed & breakfasts around the world. 

Our new Lowest Price Refund Guarantee is our promise that you won’t find cheaper accommodation elsewhere.  We’re cheaper than Hostelworld, Hostelbookers, Hostelsclub, BedandBreakfast.com, and the rest.

While our friends at other booking services are comparing and trying to out price each other with advertising campaigns, you can book with confidence at Instant World Booking.  That’s because we’re offering a guarantee you’ll receive the lowest available price.  So, don’t look any further.  Reserve with confidence knowing that, if you find a lower price, we’ll refund you double the difference.  It’s that simple.

How can we offer this incredible guarantee?  Because, Instant World Booking is one of the most economical online reservation providers, serving over 10,000 unique and specialty properties worldwide.   And because we provide superior service and technology, we don’t gouge our accommodation partners with exorbitant commissions.  So, we can pass on the savings to our travelers.

About our Lowest Price Refund Guarantee

We are absolutely committed to offering the lowest prices.  You can book with confidence, since we trust you won’t find any of our properties cheaper elsewhere on the internet.   If you do find a better deal for the same travel dates and with the same booking conditions, we’ll refund double the difference.  See more about the terms of our Lowest Price Refund Guarantee below.  We think you’ll agree that no better guarantee is offered anywhere.

Lowest Price Refund Guarantee – Terms

(1)  Contact us within 7 days of booking your accommodation through Instant World Booking, or one of our 100+ travel websites.  Your booking must be completed on one of Instant World Booking’s websites, not a lodging’s website or other affiliate site.

(2)  Tell us the details of the lower rate you were offered.  The lower price must be available to book during the 7 day period following your reservation, and we need to be able to verify the offer.

(3)  The guarantee will not apply to lower prices advertised within 7 days of arrival date.

(4)  The lower price must be available on a website other than instantworldbooking.com.

(5)  The “lower price” consists of the total cost of the reservation, including the daily rate, any included extras, and all booking fees and taxes.  The “lower price” must be found on a website for an equivalent room at the same lodging accommodation for the same period as your reservation, and with the same conditions.

(6)  Instant World Booking will make refunds only if your reservation through Instant World Booking completed and not cancelled or the subject of a no-show.   Refunds will only be given after the departure date, once the terms of your reservation have been fully completed.

(7)  If a refund is given, you are still bound by the terms and conditions of your existing reservation confirmed through Instant World Booking.

(8)  The lowest price guarantee does not apply to accommodation reserved in combination with a membership rate, frequent stay, reward type program, or special promotion offered by the accommodation provider.

(9)  The lower price must be a regularly advertised price for your reserved hotel, not a price received from an ‘opaque’ site or auction site, where the exact location or price is not known until after booking.

(10)  The maximum refund that will be provided by Instant World Booking is limited to the total confirmation payment made at the time of your reservation.

(11)  Instant World Booking reserves the right to withdraw this offer at any time without prior warning or notification.

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